A digital marketing strategy is an action plan to achieve your digital marketing goals. Your strategy explains how you will achieve your goals, such as improving your conversion rate by five percent or increasing your opportunity generation rates by eight percent.
7 digital marketing strategies for your business
1. SEARCH ENGINE OPTIMIZATION (SEO)
Search engine optimization (SEO) is the most effective digital marketing strategy
WHAT IS SEO?
SEO is the process of improving your website so that it is placed in the top positions in the search engines for keywords and phrases related to your business. The more keywords you rate, and the higher you qualify, the more people will see and become familiar with your website and business.
WHAT IS SEO’S GOAL?
The goal of SEO is to drive more traffic to your website from members of your target audience. These are the consumers who actively seek the products and services that it offers, as well as the users who are looking for more funnel content.
2. PAY-PER-CLICK ADVERTISING (PPC)
Another powerful and profitable digital marketing strategy is PPC advertising.
WHAT IS PPC?
PPC is a form of paid advertising that is based on an auction-based system.
With PPC, you bid for the keyword for which you want your ads to appear: your ad is triggered when a user’s search includes your keyword. These ads then appear at the top of the search results, on the organic listings.
WHAT IS PPC’S GOAL?
PPC aims to reach users with transactional queries, which means they are ready to buy your products or services. When they click on your ad, they will arrive at your landing page and see a call to action (to convert, either by buying a product, subscribing to a newsletter by email or other action
PPC is one of the most profitable paid advertising methods. For many companies that are just starting out with digital marketing or looking for a quick boost, PPC is a useful digital marketing strategy. Boost your website to the top of the search results, which can help if the ranking of your company’s organic search results is several pages back
3. CONTENT MARKETING
Content marketing is another digital marketing strategy for today’s businesses.
WHAT IS CONTENT MARKETING?
In content marketing, your business focuses on reaching, attracting and connecting with consumers through content.In this content, include videos, blog posts, infographics and more, provides values to users. However, it is not a copy oriented to sales, it is informative.
WHAT IS CONTENT MARKETING’S GOAL?
The general objective of content marketing is to provide valuable information to your target audience, increase traffic and generate conversions. From a technical point of view, content marketing also focuses on optimizing its content so that search engines improve their visibility in search results.
WHY USE THE CONTENT MARKETING AS A DIGITAL MARKETING STRATEGY?
With the ability to connect with audiences through the purchase funnel, as well as twice the conversion rates of websites, content marketing is an intelligent digital marketing strategy that should be used.
4. EMAIL MARKETING
Email marketing is one of the most profitable digital marketing strategies available.
WHAT IS EMAIL MARKETING?
As a digital marketing strategy, email marketing focuses on retaining existing customers as well as obtaining new ones. It is an excellent technique to increase brand awareness, keep your company as a priority and encourage the repetition of purchases.
WHY USE THE EMAIL MARKETING AS A DIGITAL MARKETING STRATEGY?
More than 80 percent of companies use email marketing, from manufacturing operations to retail stores and technology businesses.
5. SOCIAL MEDIA MARKETING
Another digital marketing strategy for growing companies is social media marketing.
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing focuses on creating brand awareness and increasing conversions. A marketing campaign in social networks can present one or several social networking platforms, depending on your target audience and your platform preferences.
Some of the most popular platforms for this Internet marketing strategy include:
In addition to promoting your company on social networks, this strategy often also focuses on advertising.
WHAT IS SOCIAL MEDIA MARKETING’S GOAL?
The main goal of social media marketing is to increase brand awareness and conversions, as well as build and maintain the reputation of your company. That’s why social media marketing focuses on creating informative and promotional content, in addition to interacting with users on different platforms.
WHY USE THE SOCIAL MEDIA MARKETING AS A DIGITAL MARKETING STRATEGY?
With less than 30 percent of companies that use social networks as a digital marketing strategy, there is an immense opportunity for companies that invest in them. Even better, more than 25 percent of a user’s Internet time is spent on social media, which means it’s a perfect outlet to connect.
6. VOICE SEARCH OPTIMIZATION
Voice search optimization is one of the newest digital marketing strategies that companies must adopt.
WHAT IS VOICE SEARCH OPTIMIZATION?
With voice search optimization, your company optimizes the content of new and existing websites for voice search. The intention is to earn on your website the highlighted snippet or zero position in Google search results.
WHAT IS VOICE SEARCH OPTIMIZATION’S GOAL?
The goal of voice search optimization is to get the highlighted snippet of the relevant keywords for your target audience and business. By positioning yourself in the zero position, your company increases its visibility online for consumers, which can generate visits to stores, product purchases and more.
WHY USE THE VOICE SEARCH OPTIMIZATION AS A DIGITAL MARKETING STRATEGY?
With more people buying smartphones, as well as voice-activated speakers, voice search is becoming a new and popular way to search. As a result, it is one of the newest digital marketing strategies that companies should adopt.
7. VIDEO MARKETING
Video marketing is another digital marketing strategy for companies looking to generate revenue.
WHAT IS VIDEO MARKETING?
Through video marketing, your company increases its reach, increases its revenues and expands its operations. Like content marketing, as well as email marketing, your business focuses on creating valuable and informative videos for your target audience.
Some types of videos for video marketing include:
- Behind the scenes
- And more
No matter what kind of videos you create, you are working to create brand awareness among your target audience. Like social networks, email and content marketing, this brand recognition can generate valuable conversions later on.
That’s why video marketing can improve conversions by more than 85 percent.
WHAT IS VIDEO MARKETING’S GOAL?
Video marketing focus on improve the brand awareness, conversion rates,and company revenues. It fulfills these objectives creating valuable and high quality content for users. This digital marketing strategy, such as voice search optimization, also appeals to users’ current behaviors.
For example, adults spend up to 5 hours in a day watching videos. Not to mention, brand recognition increases by almost 140 percent after a user views a video, be it an ad for a product, detailed instructions or relaxed videos behind the cameras.
WHY USE THE VIDEO MARKETING AS A DIGITAL MARKETING STRATEGY?
With the ability to improve conversion rates, video marketing is becoming a digital marketing strategy. It is also an excellent addition to email marketing and content marketing, which benefit from the use of videos.