Search engine optimization is now more important than ever and it is necessary for each webmaster to understand the true meaning of SEO and the potential it creates for each business.
What is SEO?
Search engine optimization (seo) is a set of rules to optimize your website for search engines and improve your search engine rankings.
In addition, it is an excellent way to increase the quality of your website by making it easier to use, faster easier to navigate.
SEO can also be considered as a framework, since the whole process has a series of rules (or guidelines), several stages and a set of controls.
Why is SEO important?
In today’s SEO is more important than ever. Search engines serve millions of users per day in search of answers to their questions or solutions to their problems. SEO can help you in your websites,blogs and online store.Businesses grow and meet business objectives.
Search engine optimization is important because:
- Most search engine users are more likely to click on one of the top 5 suggestions on the results pages (SERPS). SEO is not only about search engines, but good SEO practices improve the user experience and the usability of a website.
- Users trust search engines and have a presence in the top positions of the keywords that the user is looking for, increases the trust of the website
- SEO is good for the social promotion of your website. People who find your website searching on Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
- SEO is important for the proper functioning of a great website. Its direct benefit is the increase in search engine traffic and its indirect benefit is to have a common framework (checklists) to use before posting content on the site.
- SEO can put you ahead of the competition. If two websites sell the same, the search engine optimized website is more likely to have more customers and generate more sales.
An introduction to SEO for beginners
For beginners in SEO, the above definition may sound complicated. In simpler terms, search engine optimization is a way to improve your website so that it appears closer to the top positions in the search results of Google, Yahoo, Bing or other search engines.
When you perform a Google search, the order in which the returned results are displayed is based on complex algorithms. These algorithms (also known as search engine ranking algorithms), take into account a number of factors before deciding which web page will be displayed first, second, etc.
Optimizing your website for search engines will give you an advantage over non-optimized sites and increase your chances of getting a higher rank.
As I mentioned above, SEO is not a static process but a framework with rules and processes.
However, to simplify, SEO can be divided into 3 main stages:
Technical SEO: with technical SEO you can make sure that search engines can crawl and index your website without any problem.
SEO on the site: rules to apply on your site and content to be compatible with search engines
SEO off site: ways to promote your website or blog so you can get better results in the search results.
The 1st stage in SEO process is called technical SEO. As the name implies, technical SEO has nothing to do with the actual content of a website or with the methods of website promotion.
It has to do with the configuration that you must configure to facilitate the work of search engine crawlers. Usually, once you get your correct technical SEO, you may not have to deal with it again.
The second stage is On-Page SEO. The SEO on the page has to do mainly with the content and other elements that are on a page.
Unlike technical and off-page SEO, the main focus of SEO on the page is to provide signals to search engine crawlers so they can understand the meaning and context of their content.
Remember that search engines do not read a page like a human being, so they are looking for signs to discover what a page is about. At this stage you will discuss the structure of the website, keywords, title optimizations, headers, internal links, image SEO, structured data markup and other techniques that can send the right signals to the search engines.
If followed correctly, the SEO on the page will also improve the usability and credibility of a website or blog. Content optimization is part of SEO on the page, but sometimes this is known as SEO Content. Our SEO Guide on the page explains in detail the different SEO techniques on the page.
The third stage is Off-Page SEO. In addition to the changes you can make on your website (SEO on the site) to be placed in a higher place in the SERP, the other way to improve the ranking position of your website is through the use of SEO techniques off the site.
SEO outside the site is generally known as link building, but I prefer to use the term website promotion, since a proper way to promote a website involves much more methods and techniques than the creation of links.
Why is SEO important outside the page?
In general, when a user types a search query, search engine algorithms analyze their index and try to find the best pages that can satisfy the user’s intention. Pages that are good candidates appear in the top positions of the search results. One of the factors to determine the position of a web page in the results is the number of inbound links (backlinks).
The links are a sign of trust and, depending on where the links come from, they can significantly affect your position in the ranking. If the links come from well known and trusted sites, their classification will be positively affected.
If it is about paid links, links in article directories, link farms or as a result of an exchange, your ranking will be negatively affected. Getting links in this way is a violation of Google’s guidelines and most likely will also result in a Google penalty.