PPC means pay per click, an Internet marketing model in which advertisers pay a fee each time they click on one of their ads. Essentially, it’s a way to buy visits to your site, instead of trying to “win” those visits organically.
Search engine is one of the most popular PPC form. It allows advertisers to make an offer for the placement of ads in the sponsored links of a search engine when someone searches for a keyword related to their commercial offer. For example, if we bid on the keyword “PPC software”, our ad could appear at the top of the Google results page.
Each time you click on our ad, by sending a visitor to our website, we must pay the search engine a small fee. When PPC works correctly, the fee is trivial, since the visit is worth more than what you pay for it. In other words, if we pay $ 3 for a click, but the click results in a sale of $ 300, then we will get a big profit. Much is dedicated to creating a winning PPC campaign: from searching and selecting the right keywords to the organization. those keywords in well-organized campaigns and ad groups to set up PPC landing pages that are optimized for conversions.
If your ads and landing pages are useful and satisfactory for users, Google charges you less for each click, which generates more profits for your company.if you want to start ppc,first to learn how do it correctly.
What is Google Ads?
Google Ads (formerly known as Google AdWords) is the most popular PPC advertising system in the world. The ad platform allows companies to create ads that appear on the Google search engine and other Google properties. Google Ads works on a pay per click model, in which users bid on keywords and pay for each click on their ads.
Each time a search is initiated, Google investigates the group of ad advertisers and chooses a set of winners to appear in the valuable ad space on their search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and advertising campaigns, as well as the size of their keyword bids.