Facebook is no longer just for social interactions! facebook provides an opportunity to everyone . Peoples spends maximum time in social media that involve person to person connections,games, e-commerces news etc.
As a business owner, you should know that all data shared in this network can be extracted to create unprecedented segmentation opportunities. The Facebook ad platform allows companies to obtain information from almost 2 million publications that are “liked” every day around the world, not to mention the data shared by each of the billion users of the network. Some of the different Facebook segmentation opportunities that Single Grain can help you take advantage of include:
- User Age
- User Gender
- Geographic Locations
- Education Levels
- Personal Interests
- Top Friends
- Person-to-Person Connections
- Reported Relationship Status
- “Liked” Posts and Pages
- Status Updates
- Phone Numbers
- Email Addresses (Custom audiences)
facebook advertising benefits :-
1.Your customers spend maximum time on Facebook
Let’s start with the facts. 80% of all internet users use Facebook. Even 65% of adults over 65 use Facebook. It has more than 1,850 million users. Most users check their Facebook page several times a day.
2. Advertising on Facebook is the most targeted form of advertising.
An important benefit of advertising on Facebook is its ability to reach its exact audience. Facebook is the most targeted form of advertising. It can be announced to people by age, interests, behavior and location. If you really know your customers, you can use Facebook advertising to attract them.
3. Advertising on Facebook is the cheapest form of advertising.
Another important benefit of advertising on Facebook is that it is one of the cheapest forms of advertising. It does not make sense to spend more on radio ads, TV ads, posters and other traditional media to reach the same audience.
4. Facebook advertising is fast
Advertising on Facebook is fast. Boosts immediate results. You start reaching thousands of people today. If you’re looking for a quick way to generate traffic and conversions, Facebook advertising is the best solution.
5. Facebook advertising increases brand awareness
Advertising on Facebook will significantly increase your brand awareness. It is an excellent way to make people aware of what they have to offer. The more familiar people are with your brand, the more likely they are to buy your products when it is time to make a decision.
6. Facebook advertising increases website traffic
Advertising on Facebook will increase the traffic of your website. You can run a click campaign on the website to target your audience and send them to your website. While you can increase the traffic of your website through multiple sources, the accuracy and profitability of Facebook advertising makes it more beneficial than other sources.
7. Facebook advertising increases revenue, sales, and leads
Advertising on Facebook is not a myth. It actually drives revenue, sales and potential customers. Below is a screenshot of a company that spent $ 519.87 on Facebook ads and generated $ 1,557.50 in sales. On average, they spent $ 3.42 per conversion. Read how social networks can increase sales here.
8. Facebook advertising is measurable 8
There are no riddles with advertising on Facebook. The results are measurable. And, the numbers will speak for themselves. You will see how many impressions, clicks, and conversions you are receiving. To track conversions, you’ll need to install conversion pixels on your website to track the activity.
9. Facebook advertising increases your customer attribution
Advertising on Facebook will increase the attribution of your client. Attribution is a number of times that your audience sees your brand. The more times they interact with your business, the more likely they are to convert. Advertising on Facebook will help you increase your points of contact with your audience and lead to more conversions in the future.
10.Facebook advertising can lower your cost per acquisition 1
If you can make Facebook advertising work for your business, it is likely to lower your acquisition costs. Because Facebook advertising is so cheap, you can eliminate some of the other expensive advertising campaigns in which you invest.