Digital marketing is also known as Internet marketing, electronic productivity, electronic commerce, interactive marketing and electronic marketing. Digital marketing integrates people, processes and technology.
Digital marketing is the Internet marketing to include channels that do not require the use of the Internet. Includes mobile phones (both SMS and MMS), social media marketing, graphic advertising, search engine marketing and any other form of digital media.
Marketing refers to the activities of a company associated with the purchase and sale of a product or service. It includes advertising, sale and delivery of products to people.
Basically, it is a management process through which products and services pass from the concept to the customer.
It includes the identification of a product, determine the demand, decide its price and select distribution channels.
Digital Marketing Tactics and Examples
The best digital marketers have a clear idea of how each digital marketing campaign supports their overall goals.
And depending on the objectives of your marketing strategy, marketers can support a wider campaign through free and paid channels at your disposal.
A content marketer, for example, can create a series of blog posts that serve to generate leads from a new e-book that the company recently created.
The company’s social media marketer could then help promote these blog posts through paid and organic publications on the company’s social media accounts.
Perhaps the email marketer creates an email campaign to send those who download the e-book more information about the company. We’ll talk more about these specific digital advertisers in a minute.