The benefits of digital marketing are becoming more frequent every day. According to Forbes, 82% of consumers conduct online research.
More and more small businesses are implementing digital marketing tactics to effectively reach and attract their target consumers online.
In fact, spending on digital marketing in the United States will increase to about 332 billion dollars by 2021. Digital marketing tactics have proven to be the most profitable way to reach potential customers. The benefits of digital marketing are: –
1. Digital marketing is very powerful form of marketing.
Digital marketing has the potential to transform the way it reaches and engages its customers. But you do not have to trust our word.
- The e-commerce candle company, Nidhi increased its sales by 714% over a period of 3 months using social networks.
- Forever Diamonds, a Georgia jewelry company, was able to reach and attract fans for less than $ 1 per engagement over the course of a year, increasing pedestrian traffic and leading to real conversions.
- We helped a snowmobile business that sold snow equipment, we generated $ 96,664.98 in SEO results in just 5 months!
- Our team also helped a local gym convert 210 new potential customers for 90 days at a cost of only $ 4.33 per potential customer through effective and targeted Google ads.
These cases are a true testimony of the benefits of digital marketing. With the right strategies and effective implementation, small businesses can increase their reach and conversions in just a few months.
2. Using digital marketing tactics is most cost-effective way to market your business.
One of the most important benefits of digital marketing is that it is the most profitable way to promote your business.
When it comes to traditional marketing, it is very difficult for small businesses with limited budgets to compete with large companies for advertising space.
Consider this: a small business can expose more than 1,000 people to its products and services for less than $ 3 using social media. While the same exposure through direct mail costs around $ 57 and television advertising costs around $ 28.
While traditional marketing tactics also often have several hidden costs, the only cost to digital marketing is time. SEO, content marketing and commitment to social networks take time to do their magic.
3. Digital marketing is most measurable form of the marketing.
The only way to know with certainty is to measure your success over time. While it may be difficult to track the success of a traditional marketing campaign such as a radio ad or an ad, every digital marketing tactic you use is measurable. This benefit is the reason why you need to invest in digital marketing.
Digital marketing analysis allows you to more effectively use your resources and allocate your marketing budget. Since you are no longer guessing what works and what does not, you can reduce unnecessary expenses and concentrate your efforts on the strategies that are most likely to improve your ROI.
4. One of the important benefits of digital marketing is that it allows you to target your ideal buyers.
When you buy space on the billboard or place an ad in a magazine, you are taking a photo in the dark so that this message reaches your target audience. While there are certainly ways to increase your chances of success with traditional marketing tactics, it simply does not offer the same segmentation capabilities as digital marketing.
With digital marketing, you can make sure that the right consumers are watching your content. SEO allows you to reach those consumers who are looking for content and relevant topics for your business on the web. While pay-per-click advertising, the display and social networks allow you to target those who are most likely to be interested in your products or services based on demographic information and general characteristics.
5. Most of the people are start their buyer’s journey online.
Think about the frequency with which you use Google or another search engine to find the information you need. Your customers are no different when they start researching the products or services that can help them solve their biggest problems.
Before consumers know what product or service they need, they go to search engines to find answers to their questions and learn more about their challenges.
This presents a great opportunity for small businesses to connect with potential customers and educate them during the initial stages of the buyer’s journey. By creating relevant and interesting content that is optimized for search engines, you can improve your online visibility and reach customers when you need it most.
6. Your customer are on social medias, and digital marketing helps you to reach them.
Perhaps the most important in our list of benefits of digital marketing is this. No matter what sector your company is in, it is very likely that your buyers spend their time on social media channels such as Facebook or Twitter. According to eMarketer, 2.34 billion people, or about a third of the world’s population, use social media platforms regularly.
Digital marketing helps you reach these committed consumers. Not only can you publish and promote unique content on these social sites, but you can also reach consumers through advertising.
7. SEO and local SEO helps you to reach more educated buyers online.
By optimizing the content of your site for search engines, you can work to reach more online buyers. Using relevant keywords that help describe your product or service offer can help you attract more targeted traffic to your site, which increases conversions over time.
SEO is not only for national companies. Many consumers are looking for local companies online, and these searches eventually lead to a purchase.
8. Digital marketing helps you to connect with mobile customers
Another of the many benefits of digital marketing is that it allows you to connect with consumers who browse and consume content on their mobile devices.
9. You can quickly adapt your strategies and tactics for best results.
With traditional marketing tactics such as television or newspaper ads, you must wait until the campaign is completed to see the results.
While traditional marketing tactics may require you to wait weeks or even months to determine what strategies work, digital marketing allows you to see the real-time results of your campaigns and adapt your tactics to improve results on the fly.
With the analysis of the website, you can see the number of visitors that come to your site, see what pages they visit and how much time they spend on each page.
For example, let’s say you’ve written a series of blog posts as part of your content marketing strategy. You want to determine if you should continue writing blogs in this series or focusing on other topics.
You can quickly and easily check the blog’s analytics to see how many people are reading the content of the blog and how many people are taking the desired action or conversion.
10. Digital marketing levels the playing field, allow your business to be more competitive.
It is often difficult for small businesses to compete with their larger counterparts due to a limited budget and resources. However, digital marketing helps level the playing field by allowing smaller brands to remain competitive online.
Traditional marketing tactics, such as print advertising, are expensive and require large commercial budgets for effective placement. However, digital marketing tactics are more affordable, allowing companies of all sizes to get exposure online.
If your business is not limited to a specific location, you can use digital marketing to reach your target audience around the world.
Digital marketing also levels the playing field when it comes to the presentation. While smaller retailers may not be able to afford the same accessories, graphics and other expensive presentation materials, they can easily create an attractive and clean website that enhances the customer experience.